Radio trailer evaluation

What research did you carry out? We looked at radio trailers from everything as well as movies including products such as ice cream. The main animation we looked at was ‘Despicable Me’. In this trailer it started with the describing the character and what the production was about. After that, it played a line from the film to give a small taster to the audience. Then it named who was in the production we did decided that we would not do this as no one in film were well know actors. Also in our research we noticed that radio adverts are not long. We thought that this was due to the target audience attention span not to be that long. Also in our research we found that most radio trailers end on a slogan to stick into their audience’s brain to make them remember, we called this the hook.

What conventions do they conform to? We did not conform as we did not leave a slogan at the end however we put it in the middle to suck the audience into our piece. We conformed to the timing as we only made it short also we had upbeat music to keep the audience interested. We did not say any of the script in the trailer however we made some of the characters tells a couple of jokes.

 Did you conform/challenge /develop conventions? We challenged conventions we decide to put the slogan in the middle of the of the trailer as we wanted to leave the title to be the last thing that the audience hear so that they remember the title and what it was called. We conformed to having a narrator narrate ring the title and slogan.

Who is your intended audience? Where would your product be displayed/heard?

Because our audience is not a specific target audience it is based to male and female age range 12 to 40 and because of this our trailer ideally if it were a big production on the radio as our audience range is so high however because it is not a big time production I would say it would be heard over social networking sites such as face book, my-space and twitter. Also YouTube is somewhere I thing it would be found.

How does your product create meaning and appeal to your audience? 

Our production appeal to our audience as it is snooker balls living in everyday life situations in which the audience can appeal to. Also they can appeal to the comedy aspects of the production.  This is why we decide to put in a couple of jokes in the trailer so that they can warm to the piece. Then our intention was that they would appeal to the

How effective is your product in advertising your animation?

I think that is it not that effective because allot of the comedy aspects in our film come down to facial expressions of the characters and because you cannot seen them on the radio trailer it is up to the audience ‘s imagination to decided whether they think that this production would be worth watching. That is why we tried to put as much dialogue in the trailer as possible.

How do your products link? Have your created a brand? How have you done this?

The products link because of the different dialogue thrown about. Also the music we use is branded to our production team and style as we as ‘Mad Dog’ production try to incorporate music that tells its own story. This is how we did this as making the music goes with the piece of dialogue in trailer just how we did in the film.