Poster Evaluation

Ø What research did you carry out?

In class we researched existing film posters. We looked at modern films with real actors in them and then recognised the difference between the conventions of these and those of the animation films. The animation film posters we looked at were mainly Garfield, Shrek and Toy Story. We looked at the conventions of these and aimed to match these conventions in our poster.

Ø What conventions do they conform to?

The conventions of animation films conform to that of making the main characters the main focus of the poster and also telling part of the story through these images. Also the title plays a big part in animation poster as they seem to make it big and bold in cartoon font.

Ø Did you conform/challenge/develop conventions?

We conformed to these conventions as we included every one of our characters on out poster. We also told the story through the positions and facial expressions of the characters. Around the border of our poster we put snooker pockets; this indicates to the audience that our film is about snooker. As well as this we used the green background to indicate a snooker table. We also made the title the second focus of the poster by using a big bold, cartoon like font.

Ø Who is your intended audience? Where would the poster be displayed?

Our intended audience is from the age of 17-40. We have gone for the older audience as our animation includes humour that only the older generation would find funny and understand. We would display the poster on billboards and have a big internet promotion campaign.

Ø How does your product create meaning and appeal to your audience?

Our poster includes every character in our animation, this therefore shows our audience the stereotypes we are conforming to, such as the old man, the black man and the Indian. This will attract every social group as they are included in our production. Also, those who like snooker will be attracted to our animation as our poster clearly indicates that the base is about a snooker game.

Ø How effecting is your poster in advertising your animation?

We feel that our poster is effective in advertising our animation as it conforms to the stereotypes of successful animation films. We also feel our slogan and title will attract our audience into watching our animation. The fact that we have included every character in our poster is very important as we can hopefully attract our audience through this. Also, we feel that as we have based the story on a snooker game will attract sports fans and may at first attract those who enjoy snooker rather than our actual intended audience.

Ø How does your 3 products link? Have you created a brand? How have you done this?

Our 3 products link through our brand image of ‘Mad Dog Productions’. We have also used a slogan which is used in all three of our products.

(Tom)